Development of a vibrant, fan-centric website and visual direction for Animetro Odisha, the state’s biggest anime and pop-culture event, designed to excite, inform, and engage a rapidly growing community of anime enthusiasts.
Animetro Odisha is the largest anime convention in the state, bringing together fans, cosplayers, artists, creators, and exhibitors to celebrate Japanese pop culture through events, competitions, performances, and interactive experiences.
Create a high-impact website and visual direction that reflects the colorful, high-energy world of anime, delivers clear event information, and provides an effortless experience for users exploring schedules, guests, tickets, and contests.
We began with a deep dive into anime culture, fan expectations, and event-experience trends. Our team crafted a dynamic visual direction using bold colors, expressive layouts, and anime-inspired motifs that capture the excitement of a real convention. The website was structured with intuitive sections for guests, schedules, ticketing, contests, and FAQs, ensuring smooth navigation and fast access to key details. Interactive elements, motion highlights, and character-themed visuals were introduced to create an immersive fan experience. Throughout the process, we collaborated closely with the Animetro Odisha team, refining layouts, content flow, and visual language to ensure authenticity, clarity, and maximum impact across all touchpoints.
